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Bancosabadell.tv

Corporate channel TV. The value of the own platform

Challenge

Banc Sabadell, a leading banc wanted to become a media company and directly communicate with both the internal and external targets and stakeholders like a TV Channel, delivering information, entertainment and live events.

Idea/Solution

A WebTV platform that gives visibility to brand events and sponsorships, offering valuable content that is coherent with Banc Sabadell assets and values.

Banc Sabadell TV

Results

BANCOSABADELL TV is the most advanced channel in the sector. It was created in 2012. It is currently elaborating a continuity programming schedule that will allow it to become an always-on channel.

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